New white paper explores how Blockchain can bridge the divides between online and offline channels and deliver a holistic, bricks-and-clicks experienceLOS ANGELES – Dec. 4, 2018 – Omnichain Solutions (Omnichain), an enterprise focused on supply chain management solutions powered by Blockchain, advises consumer packaged goods (CPG) brands and retailers not to think of the future of retail in terms of a battle between brick-and-mortar and e-commerce. Instead, the future of retail is omnichannel, or “bricks and clicks,” where online and offline channels work in tandem as a single retail strategy driven by demand. In the new white paper titled, “Blockchain and the Future of Retail: Bridging the Online and Offline Divide,” Omnichain discusses the challenges of traditional, siloed operations, and the benefits of Blockchain as a solution to connect the supply chain.
Available for download now, the white paper explores:
- What defines omnichannel, or bricks-and-clicks, retailing
- What holds back traditional, fragmented supply chains
- What is Blockchain and how to apply it in different industries
- How Blockchain enables better order management, proactive demand planning and improved channel allocation
Pratik Soni, co-founder and CEO, Omnichain, said, “Most companies today manage their online and offline channels as separate entities with their own unique systems. This inherent disconnect creates a ripple of challenges in balancing online and offline demand, as well as in inventory management and driving business growth. Blockchain can tap into disparate systems and tie everything together, enabling companies to align their online and offline channels as one. They can thus always meet consumer demand and capture sales with goods available where they are wanted most—whether online or in store.”